Integrated communications: The inevitable trend and pioneering mission of VPA

Consulting on brand strategy from successful case studies

VPA’s greatest strength lies in its ability to advise on personal and corporate branding strategies based on actual successful case studies. From young brands such as Hanoian, Charm, Hoang Trong Camera to large enterprises such as MB Bank, VNPay, PVcomBank, VPA’s team of experts are directly involved in the process of research, brand positioning and determining appropriate communication strategies for each model.

Each communication campaign is methodically designed by VPA, with clear goals, measurable effectiveness and closely following the long-term development orientation of the business. With experience and practical data, VPA helps customers determine the central message, choose effective communication channels, and ensure every campaign is strongly connected and pervasive.

In-depth press booking – affirming brand reputation

In addition to strategic planning capacity, VPA is also known as a unit with strengths in the field of in-depth press booking. With a wide cooperation network and hundreds of reputable press agencies and electronic news sites, VPA helps businesses appear in the right place, at the right time and with the right customers.

Each PR article is carefully constructed by VPA’s experienced editorial team, from data research, idea generation to content editing to suit the style of each newspaper. Appearing on mainstream media channels helps brands improve credibility, strengthen their image and build lasting trust in the minds of readers.

More than just posting information, VPA considers each article a strategic communication product, capable of telling a brand story and engaging emotionally with customers. That is what creates different value for the press campaigns that VPA carries out.

Multi-platform advertising and application of AI technology in media

In the digital era, journalism is only one part of the overall media ecosystem. Therefore, VPA expanded its operations to online advertising platforms such as Google, Facebook, YouTube, Zalo, TikTok… Campaigns are deployed synchronously, optimizing costs and reaching the right target audience.

VPA’s field team includes content, technical, video and online advertising experts with flexible creative abilities, helping businesses convey messages vividly, naturally and effectively. The combination of quality content and an advertising system optimized for each industry helps the campaign achieve quick results and create real conversions.

VPA is also a pioneer in applying artificial intelligence (AI) technology in content production and media management. AI technology supports media data analysis, monitoring public opinion trends, helping VPA react quickly in crisis management situations and spread positive information for the brand. With strong technological capabilities, VPA always ensures speed, coverage and accuracy in every campaign.

A strategic companion of Vietnamese businesses

Behind the sustainable development of many brands is VPA’s team of dedicated experts. They are not only implementers but also strategic planners who accompany businesses from the first steps. With practical experience, creative thinking and the ability to grasp trends, VPA helps businesses plan effective communication roadmaps, both ensuring short-term goals and building long-term brand value.

Through the process of development and affirming its position, VPA has become a trusted partner of many domestic brands. With a spirit of professionalism and commitment to efficiency, the company continues to aim to become one of the leading media units in Vietnam, bringing real value and contributing to enhancing the image of Vietnamese businesses in the digital age.

Contact information

PUBLIC RELATIONS CORPORATION
📍Address:No. 34, Alley 562, Thuy Khue Street, Tay Ho Ward, Hanoi City, Vietnam
📞Hotline: 0983583589
🌐Website: vpavietnam.vn
✉️E-mail: hang.vpa@gmail.com